Both releases flopped, and by 1964 Parker decided to limit all recordings exclusively to film soundtracks. Presley attempted to move into more dramatic roles, trying to reduce the prominence of musical numbers to center on his acting with Flaming Star (1960) and Wild in the Country (1961). The films were low-budget, formulaic comedies that were successful at the box office, while the resulting albums sold well. Presley's manager Colonel Tom Parker shifted the focus of Presley's career to films and stopped him from touring. After years of working for the film industry, Presley became unhappy with the quality of his roles. Presley (left) and Joan Blondell in October 1967, featured on a publicity portrait for Stay Away, Joe.
Later known as the Comeback Special, it relaunched Presley's singing career. It became the most-watched show of the television season, earning 42% of the television audience. The special received positive reviews and topped the Nielsen television ratings for the week in which it aired. The special included a sit-down session that showcased Presley in an informal setting, surrounded by fans and a small band. Filming took place in June 1968 at NBC Studios in Burbank, California. Producer Bob Finkel hired director Steve Binder, who, rather than creating a Christmas special, created a concert that would reflect the musical trends of the time and appeal to a younger audience.
The concert was initially planned as a Christmas special by the network and Presley's manager, Colonel Tom Parker. It marked Presley's return to live performance after a seven-year period during which he focused on his film appearances. Elvis, commonly referred to as the '68 Comeback Special, is an Elvis Presley concert special that aired on NBC on December 3, 1968. Publicity poster for the special, seen in Singer stores
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